A personal manager is not an agent (whose role is to obtain employment). A personal manager is not a publicist (whose role is to generate publicity). Nor is a personal manager an attorney (whose role is to provide legal counsel). And, a personal manager is not a business manager (whose role is to provide accounting, investment, and other financial services).
So what is the personal manager? All of it!!!!!
So what is the personal manager? All of it!!!!!
A personal manager is responsible for everything and anything that enhances the development of a performing artist’s career. From simple staging suggestions, to complex negotiations, to long term career plans, a personal manager lives the artist’s career every day behind the scenes. The manager’s commitment to and involvement in the artist’s career is one hundred per cent. The personal manager is the driving force breaking through the barriers of frustration and difficulty so often encountered in the entertainment industry. A personal manager is the person who believes in and keeps fighting for a client when all others have given up.
A personal manager advises and counsels talent and personalities in the entertainment and modeling industries. Personal managers have the expertise to find and develop new talent and create opportunities for those artists which they represent. Personal managers act as liaison between their clients and both the public and the theatrical agents, publicists, attorneys, business managers, and other entertainment industry professionals which provide services to the personal manager’s clients.
Picture a wagon wheel. At the very center is the axle. The axle is the performing artist around which everything revolves. The hub protects and supports the axle. That is the personal manager. The rim of the wheel is the artist’s career which travels on what can often be a bumpy, long, winding road. Connecting the hub with the rim are many spokes which give the wheel support in different directions. These are the agents, publicists, attorneys, business managers, and other industry professionals which support an artist on the road to success. When the wheel is well constructed, the artist’s journey can be smooth, speedy and successful.
With responsibilities like that, it is a prerequisite that a personal manager must have the broadest of experience in the entertainment industry. Professional personal managers are also well informed on industry practices, standards, and regulations. Plus, managers are alert to the constant changes affecting the entertainment industry. Only with experience and up to date knowledge can a personal manager benefit clients.
Commission
Personal Talent Managers shall generally be compensated on a commission basis.
• With the exception of reimbursements for monies advanced, no fee may be charged or collected for profit at the expense of a signed client by any Personal Talent Manager from any Model for:
a) Registering or listing the Artist in Entertainment Industry or other publications or registries
b) Letter writing
c) Photographs, film clips, graphics, video tapes or other reproductions of the Model’s likeness or performances
d) Any other charge or fee of a similar nature.
• Commission shall not exceed 15% of Models’s gross income from the areas of film, television, live theatre, publishing, licensing, merchandising, commercials, industrials, live performances, personal appearances and/or any other related fields of the Entertainment Industry, except for the areas covered by the Music and Modeling Industry, in which commission may not exceed 20% of the Model’s gross income.
• The term of a Personal Talent Management contract shall not exceed three years, except in the music field, where the term shall not exceed five years.
• With the exception of reimbursements for monies advanced, no fee may be charged or collected for profit at the expense of a signed client by any Personal Talent Manager from any Model for:
a) Registering or listing the Artist in Entertainment Industry or other publications or registries
b) Letter writing
c) Photographs, film clips, graphics, video tapes or other reproductions of the Model’s likeness or performances
d) Any other charge or fee of a similar nature.
• Commission shall not exceed 15% of Models’s gross income from the areas of film, television, live theatre, publishing, licensing, merchandising, commercials, industrials, live performances, personal appearances and/or any other related fields of the Entertainment Industry, except for the areas covered by the Music and Modeling Industry, in which commission may not exceed 20% of the Model’s gross income.
• The term of a Personal Talent Management contract shall not exceed three years, except in the music field, where the term shall not exceed five years.
This helps the manager maintain resources that is used for the Model’s benefit; mobile devices, computer, electricity, and other basic needs to provide effecient services for the model.
Not paying commission will hender the manager from accomplishing their duties and can keep the model from working.
Ask yourself, would you consistently work for free?
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